By Tony Jnr Nwachi on 1 June 2018 posted in Blog
Finding an internship as a student in the creative industry which teaches you valuable skills in a short period of time is quite challenging. Mostly, only graduates get accepted for an intern program. Yet, I was lucky enough to get a position at Dream Random as a business development intern for a month. However, getting in touch with these guys isn’t the easiest thing because they are super busy at all times.
Therefore, I knew that I have to keep pushing. So I called the office at least four times until I finally got to speak with one of the founders, Richard, who then agreed to interview me together with one of his partners, Tony.
The interview took place at the Monohaus where their office is situated. It was an informal conversation about my previous experience, what kind of services Dream Random offers and wherein the team I would fit in. Both guys were incredibly nice and welcoming which was one of the many reasons why I was super excited when I got the news couple of days later that I got the position.
When I started my internship, I got thrown in at the deep end. I eventually became the assistant of the account manager, Joy, who introduced me to the world of sales and marketing. So from day one, I was working on real-life projects which included taking part in brainstorm sessions, conducting research and reaching out to new potential clients.
Through my experience at Dream Random I have now understood that it is of vital significance to be an action taker in the creative industry. Because as soon as I proved that I am capable to work on more serious tasks, my opinion started to matter more. My eagerness to learn, eventually lead me to become a part of creating a proposal for a new client.
I attended meetings together with Joy where I observed the nature of sales. It was there where I understood that human qualities are essential, if not the most essential quality of a salesperson. The highlight of my time at Dream Random was my last day of work, where I got to pitch my ideas for the first time in front of a client. In short: my time at Dream Random was inspiring, instructive, demanding but mostly it was fun. Thank you!
By Tony Jnr Nwachi on 8 December 2016 posted in Blog
We’ve researched a lot and we have found that the most common reasons clients jump ship to a new company is due to the lack of communication, what is startling is many agencies do not have a communication plan in place.
Over the past 10 years the numerous ways to communicate with clients has transformed over the past decade – from the traditional mailing or phone calls, to emailing, social media, audio recording and project management tools. With so many various options available, one would think that communication would now be so much easier. In retrospect it seems the real challenge is for agencies to find the best way to communicate with clients in a sea of so many available options.
Here are five ways we think that you can improve your client communication plan:
1) Survey your clients: Determine your clients preferred method of communication by providing a menu of options of what you can provide – mail, email, group conference calls, project management tools, social media, etc.
2) Pinpoint your client needs: Provide educational material based on the needs of your clients and prospects. Generalised information is acceptable but we think here at DREAMRANDOM however that understanding the challenges clients are facing and then providing them with specific and valuable information in relation to their challenges will position you as a go-to-advisor and increase your referral pipeline.
3) Create a communication calendar: Identify the type of information you will need to deliver, example: newsletters, market calls, and informative articles based on need. Provide updates to clients via their communication preference.
4) Track email opens and clicks: Most email programs will provide data to determine what percentage of your emails are being opened. Resend your email to those clients or prospects that did not open the email after a 72-hour period. Tip – review your subject line and modify it to grab their attention.
5) Talk to your clients: Take time to simply find out how things are going. Allow time for clients to ask questions and get to know them outside of “portfolio review time.”