Tag: Social Media

Who f**king checks it before it goes out?

By Tony Jnr Nwachi on 8 January 2018 posted in Blog

That’s the first thing I was asking when I saw the Kendall Jenner’s Pepsi ad and it’s the same thing I’m asking my self now seeing H&M’s image of the little black boy in the “Coolest Monkey In The Jungle” hoody. But to be honest I already know the answer.

With H&M’s hoody of the “Coolest Monkey In The Jungle”, they were never going to win. If a little white kid wore it for the product shot, it’d pass until a black kid wears it and the parents take a picture and call out H&M on social media. H&M was never really going to win this.

What’s going wrong?

There’s a real disconnect when corporate brands try and infuse themselves in different cultures, they need to know when they’re doing it correctly and when they’re just being offensive. We’re now seeing the crack in the pavements. The reason for this? Lack of diversity of people from different backgrounds working on these projects.

Can this be solved?

The issue won’t be solved by just hiring people from different backgrounds to reach a set criteria, it’s about using people from different backgrounds and their knowledge to create work which has a connection with the consumer from the culture which you are trying to speak to. First-hand experience and knowledge is and always will be better than some report conducted by someone, not from the end consumer. Of course, not everyone might have the luxury of using people from different backgrounds to ask these questions but finding them for research purposes is more than available.

I don’t care what anyone says to be honest if you want to sell, SELL. However when you want to start using social issues, you will be treading on thin ice, because if you do not get it correct, it will be very difficult to recover from the disaster, you only get one shot at this. Consumers, they’re not stupid and they will call your brand out. FACT.

We have a new 30 seconds of ‘Black Panther’ excellence

By Tony Jnr Nwachi on 27 December 2017 posted in Blog

We’ve got a month and a half to go before Marvel unleashes director Ryan Coogler’s take on Black Panther, but here’s a new look to keep that hype train rolling.

The “King” TV spot is 30 seconds of fast-cutting footage focused primarily on action, backed by a hard-hitting Run the Jewels beat (“Legend Has It,” in case you’re curious).

Black Panther continues to look like an absolute blast. It arrives in theaters on Feb. 16, 2018.

The best ways to measure your social media reach

By Tony Jnr Nwachi on 14 November 2016 posted in Blog

Here at Dream Random clients are always searching for ways to measure their social media reach, and sometimes it has been known techy always through jargon…. Yes I know you’ve been there haven’t you well I have conducted a list of metrics I thought might help!!

 

Klout Report Metrics

  1. Klout Score: The Klout Score is a single number that represents the aggregation of multiple pieces of data about your social media activity.
  1. True Reach: Influencer’s Klout Score (The size of a person’s “engaged audience” of followers and friends who actively listen and react to his or her online messages).
  1. Klout Network: The influence level of the people in your Klout True Reach.
  1. Amplification: The likelihood that one’s message will generate actions (retweets, @messages, likes and comments).

 

Instagram Account Reports

  1. Likes: Similar to Facebook, users on Instagram can “like” a photo to express interest.
  1. Total Engagement: The total number of likes and comments on a posted photo.
  1. Filters: The filter with the highest engagement per photo.
  1. Best Time for Engagement: The time of day with the highest comment frequency during the report time period.

 

YouTube Channel Metrics

  1. Total Uploads: The total amount of uploads of the channel for the channel’s history.
  1. New Video Views: The total number of video views during the report time period (across all videos in this report).
  1. Subscribers: The total subscribers for this channel (based on the last day of your report period).
  1. Average Views per Video: Total views/Total videos.
  1. Total Engagement: Total number of favourites, comments and ratings during the report time period.
  1. Total Ratings: Total ratings the videos have received in the report time period. Ratings count includes both “thumbs up” and “thumbs down” count.
  1. Total Engagement: The total number of favourites, comments and ratings during the report time period.

 

Twitter Account Metrics

  1. Followers: Users who have subscribed to your Twitter updates and will see your Tweets show up in their news stream.
  1. Tweets: Any message you send out to your followers.
  1. Mentions: Mentions are defined by the @handle being in the body of a user tweet, but not necessarily at the beginning of the tweet.
  1. Replies: Replies are mentions that start with the @handle of a specific user you’re engaging.
  1. Retweets: A retweet is when a user shares a tweet of another user with their followers. Twitter enables this action with their “retweet” button.
  1. Potential Impressions: The total number of times a tweet from you’re account or a tweet mentioning your account will appear in someone’s Twitter feed during the report period (does not imply that a user viewed his or her Twitter feed during that time).
  1. Potential Reach: The sum of all the followers of all “Unique People.”
  1. Engagement per Tweet: The total number of replies and retweets to one of your tweets.
  1. Total Engagement: The number of times your Twitter account was mentioned during the report period.

5 easy ways to boost your social following for your business

By Tony Jnr Nwachi on 21 February 2016 posted in Blog

By now the benefits for start-ups in developing a strong social media follower count is widely acknowledged. The number of people following your business on Facebook, Twitter, LinkedIn and Instagram directly reflects the scope of your message and can be seen to be proportionate to the volume you convert.  Although there is no one magic way in which you can go from 0 to 100k followers, there are some simple things that any start-up should keep in mind to help boost your followers. The following 5 points are basic steps of developing a social media strategy which requires a commitment over time to building, maintaining and establishing a strong social media presence.

 

  1. Share frequently and stay active – Don’t end up going weeks without a word, without sending a tweet or posting. Followers will look to you to provide consistency, to make sure that you are someone worth listening to. A committed, regular schedule of content distribution is critical in meeting the needs of your trusted audience. On Twitter, it is common sense to suggest that the more you Tweet, the more followers you will have. Additionally, a unique and constant voice can help with the positioning of your brand in social media channels
  1. Post informative content – Through the content that you deliver you should demonstrate yourself to be an expert in your area. 80% of social media users post only about themselves while 20% are the influential lot who create information-sharing-ready content for the world. It is important to show yourself as knowing what’s hot and what’s relevant to your audience. Offering valuable and educational content in your particular niche area will give people a good reason to follow you
  1. Follow like-minded people – Following key influencers will help align your business with other information-sharers and help you get noticed. Developing a dialogue with influential people in the same same sector and those people who will value your brand is therefore an important step. Don’t just think about how many followers you want but instead think about how to attract the right followers for your particular business. The key is getting the people with the right connections that will readily engage with your brand. It is important to absolutely know who you are targeting and keep this in mind when creating and developing content
  1. Entertain and have fun – That your content should be entertaining goes without saying. Coming across as positive and upbeat will naturally attract more people to follow you than negative, cynical or aggressive posts. Tweeting like Kanye West will probably be damaging to your grand total of followers! At the same time no-one wants to waste their time scrolling through endless boring posts and tweets. Providing humour to humanise your brand will give your business some personality, helping you fully engage with your audience. Simply repeating the same mundane posts over and over again or merely posting from secondary sources is simply giving existing followers a reason to unfollow you
  1. Be responsive and engage with people – Reacting quickly to followers is invaluable in building your following. Reciprocation is key in order to engage and build a dialogue with those people interested in your brand. Never pass up the opportunity to take part in discussions with your followers. Interacting with followers in real-time will simply attract more people from your target audience to come and join the discussion

How to promote my business on social media

By Tony Jnr Nwachi on 1 January 2016 posted in Blog

Using social network platforms to promote your business is not just something extremely effective it is also a low cost marketing tool. Society is strongly influenced by what they see online. Especially when friends and family are supporting it.

To promote your business you should:

  • Choose the right social networks; if your new business is audiovisual, for example, musical; you should join MySpace and YouTube. If your new company is about technology, you have to promote your business on Twitter.
  • Create a short biography about your company, indicating the purpose, products and offerings of your business.
  • Be active; answer to all your customers, invite your friends to your new Facebook page and generate interaction.
  • Do not use your new social network just to talk about your company. Share information, articles and other websites of interest related to your topic. Stay relevant!

Which are the most important social networks?

  • Facebook – The top social network with over a billions users.
  • Twitter – A site with a 140-character text limit. It easy to share all sorts of multimedia content in tweets.
  • Instagram – A mobile application designed for sharing real-time photos and short videos while on the go.
  • YouTube – A network to share video production, blogging, movie making and music sharing.
  • LinkedIn – Do you need to make more professional connections?
  • Pinterest – Collecting the best images and categorising them on your own boards.
  • Tumblr – Blogging platform heavily used by teens and younger users.
  • Google+ – Create a personal profile, connect with others who create a Google Plus profile, share multimedia links and engage with other users.

What is a Community Manager?

By Tony Jnr Nwachi on 21 November 2015 posted in Blog

If you think community managers are just tweeting and posting to Facebook all day, you are wrong. They are the person responsible for managing, building and moderating communities around a brand online. They are in charge, responsible to sustain, enhance and to defend the company’s relations with its customers.

 

The perfect community manager should:

Create and manage profiles. The community manager is responsible for creating and managing profiles on behalf of the company they work for. Also ensuring that these are uniform and truly reflect the spirit of the brand.

Listen to the social “noise”. A good community manager hears the “noise” generated by a brand in social networks and tries to answer questions such as: what interests fans and followers of the company? What content is more likely to be shared with others?

Growing community; the managers should increase their communities. Interacting daily with followers, online platforms (social networks, blogs and forums) and offline platforms (events, conferences and meetings).

At the same time, they take care about post status updates, tweets and posts where the quality is always the hallmark of the content.

Their task is to increase the quantity and quality of the user community brand in social networks.

Generate content; promotes generated content by the Social Web with the target audience of the company and gets new customers.

To achieve this, their main weapon is the dialogues, not monologues.

Join the conversation; this work involves answering online questions and comments immediately, to promote the brand on social platforms and build relationships with potential customers of the company.

Introduction to Digital Marketing

By Tony Jnr Nwachi on 6 November 2015 posted in Blog

We can say that marketing is everything you do to place your product or service in the hands of potential customers. It includes diverse disciplines like sales, public relations, pricing, packaging and distribution.

So, which are the most important Digital Marketing Strategies?

SEARCH ENGINE OPTIMISATION

Search Engine Optimisation (SEO) is a technique used to increase the amount of visitors to a website by obtaining a high-ranking placement in the results page of a search engine — including the likes of Google, Bing, Yahoo and other search engines.

PAY PER CLICK

PPC stands for “Pay-Per-Click. It is a model of Internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. So it is a direct model of Internet advertising used to build traffic towards websites.

SOCIAL MEDIA MARKETING

Social Media Marketing (SMM) is a form of Internet marketing that utilises social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.