Tag: Marketing

Brands have taken a different approach to this years World Cup, why?

We are a little under a fortnight away from the kickoff to World Cup 2018 in Russia.

A lot of us in the office are football fans but we are also fans of all things marketing, creative and digital. Leading up to and during one of the most watched events on the planet, big sponsors pull out all the financial and creative stops with their marketing campaigns. To give you an idea of how far the big players are prepared to go, FIFA made $404 million from marketing rights…

But, how have sponsors involved in the biggest sporting event in the world been affected by changes in technology and the current geopolitical climate?


Politics Putin??

Brand campaigns for each World Cup are linked to the host country. Four years ago, brands celebrated the vibrancy and colour associated with Brazil and carnival festivities. Russia, as the host nation of the twenty-first World Cup, has been in the news for all the wrong reasons. From the suspected poisoning of a former Russian spy on British soil to the never-ending speculations into their involvement with influencing US presidential elections and the Brexit campaigns.

This has had a clear impact on FIFA’s ability to fill their sponsorship quotas which have resulted in huge financial losses. A month out from the previous World Cup, sponsors were jumping at the opportunity to sign up stars and ready their campaigns. At the same stage, ahead of this year’s tournament, FIFA had failed to fill those spots and sponsors have been much slower to jump on the World Cup bandwagon.



Some have said Brazil 2014 was the social media World Cup. We are four years down the line which might not seem a long time but in the world of technology, it is a lifetime (there has been four Iphone’s since then).

Football is linked to the fans and the biggest competitions get fans talking. Advances in technology have made communication through social media apps like Facebook, Instagram and Snapchat more expressive. Now, more than ever, we can react to content in the online community.  During the 2017 Champions League Final, football fans were 48% more active than the average Snapchat user. Even those who aren’t die hard football fans enjoy events like the World Cup because of the shared experience of watching with friends who are.

One prominent media partnership recently announced has been between Copa90 and Snapchat. Through this partnership, Copa90, aims to give its users a more up close and personal experience of the World Cup by using Snapchat correspondents to report on their experience.

On June 14th, half of the planet’s population are likely to be watching this event and if their eyes aren’t glued to the TV, they will be sharing video content, updating Instagram stories or following football-related hashtags.

We have a new 30 seconds of ‘Black Panther’ excellence

We’ve got a month and a half to go before Marvel unleashes director Ryan Coogler’s take on Black Panther, but here’s a new look to keep that hype train rolling.

The “King” TV spot is 30 seconds of fast-cutting footage focused primarily on action, backed by a hard-hitting Run the Jewels beat (“Legend Has It,” in case you’re curious).

Black Panther continues to look like an absolute blast. It arrives in theaters on Feb. 16, 2018.

5 ways to improve how you communicate with your clients

We’ve researched a lot and we have found that the most common reasons clients jump ship to a new company is due to the lack of communication, what is startling is many agencies do not have a communication plan in place.


Over the past 10 years the numerous ways to communicate with clients has transformed over the past decade – from the traditional mailing or phone calls, to emailing, social media, audio recording and project management tools. With so many various options available, one would think that communication would now be so much easier. In retrospect it seems the real challenge is for agencies to find the best way to communicate with clients in a sea of so many available options.


Here are five ways we think that you can improve your client communication plan:

1)  Survey your clients:  Determine your clients preferred method of communication by providing a menu of options of what you can provide – mail, email, group conference calls, project management tools, social media, etc.

2)  Pinpoint your client needs: Provide educational material based on the needs of your clients and prospects. Generalised information is acceptable but we think here at DREAMRANDOM however that understanding the challenges clients are facing and then providing them with specific and valuable information in relation to their challenges will position you as a go-to-advisor and increase your referral pipeline.

3)  Create a communication calendar:  Identify the type of information you will need to deliver, example: newsletters, market calls, and informative articles based on need. Provide updates to clients via their communication preference.

4)  Track email opens and clicks:  Most email programs will provide data to determine what percentage of your emails are being opened. Resend your email to those clients or prospects that did not open the email after a 72-hour period. Tip – review your subject line and modify it to grab their attention.

5)  Talk to your clients: Take time to simply find out how things are going. Allow time for clients to ask questions and get to know them outside of “portfolio review time.”

5 Digital Marketing Tips For Christmas

We had a a look at some tips that we believe can help your marketing strategy along during the Christmas period for your company.

  1. Pre-planned content – Unless you’re a complete workaholic with nothing to do, I am sure the last thing you to do around the festive season is to post tweets, blogs and blah blah. Make sure you have a schedule planned in advance.
  2. Mobile Ready – As you can imagine everyone will want the latest gadget, chances are a tablet will be given to you for Christmas.  A responsive website will keep people on your site and reduce the bounce rate count.
  3. Avatar – I think using your logo to have a Santa hat or Christmas tree for the festive period is a great idea, it shows your company is in the Christmas spirit and more importantly its creates brand awareness. Change your Instagram, Twitter and Facebook avatar for a few weeks.
  4. Online Christmas – Personalised e-cards can be a great way to connect with some of your consumers and partners. Showing your appreciation to the loyal clients can go a long way.
  5. E-marketing – Give a boost with quality call to actions, limited time offers and headlines that will get your emails open and convert into sales. A great tag line such as “Have you subscribed to receive our email updates?“

The best ways to measure your social media reach

Here at Dream Random clients are always searching for ways to measure their social media reach, and sometimes it has been known techy always through jargon…. Yes I know you’ve been there haven’t you well I have conducted a list of metrics I thought might help!!


Klout Report Metrics

  1. Klout Score: The Klout Score is a single number that represents the aggregation of multiple pieces of data about your social media activity.
  1. True Reach: Influencer’s Klout Score (The size of a person’s “engaged audience” of followers and friends who actively listen and react to his or her online messages).
  1. Klout Network: The influence level of the people in your Klout True Reach.
  1. Amplification: The likelihood that one’s message will generate actions (retweets, @messages, likes and comments).


Instagram Account Reports

  1. Likes: Similar to Facebook, users on Instagram can “like” a photo to express interest.
  1. Total Engagement: The total number of likes and comments on a posted photo.
  1. Filters: The filter with the highest engagement per photo.
  1. Best Time for Engagement: The time of day with the highest comment frequency during the report time period.


YouTube Channel Metrics

  1. Total Uploads: The total amount of uploads of the channel for the channel’s history.
  1. New Video Views: The total number of video views during the report time period (across all videos in this report).
  1. Subscribers: The total subscribers for this channel (based on the last day of your report period).
  1. Average Views per Video: Total views/Total videos.
  1. Total Engagement: Total number of favourites, comments and ratings during the report time period.
  1. Total Ratings: Total ratings the videos have received in the report time period. Ratings count includes both “thumbs up” and “thumbs down” count.
  1. Total Engagement: The total number of favourites, comments and ratings during the report time period.


Twitter Account Metrics

  1. Followers: Users who have subscribed to your Twitter updates and will see your Tweets show up in their news stream.
  1. Tweets: Any message you send out to your followers.
  1. Mentions: Mentions are defined by the @handle being in the body of a user tweet, but not necessarily at the beginning of the tweet.
  1. Replies: Replies are mentions that start with the @handle of a specific user you’re engaging.
  1. Retweets: A retweet is when a user shares a tweet of another user with their followers. Twitter enables this action with their “retweet” button.
  1. Potential Impressions: The total number of times a tweet from you’re account or a tweet mentioning your account will appear in someone’s Twitter feed during the report period (does not imply that a user viewed his or her Twitter feed during that time).
  1. Potential Reach: The sum of all the followers of all “Unique People.”
  1. Engagement per Tweet: The total number of replies and retweets to one of your tweets.
  1. Total Engagement: The number of times your Twitter account was mentioned during the report period.

5 easy ways to boost your social following for your business

By now the benefits for start-ups in developing a strong social media follower count is widely acknowledged. The number of people following your business on Facebook, Twitter, LinkedIn and Instagram directly reflects the scope of your message and can be seen to be proportionate to the volume you convert.  Although there is no one magic way in which you can go from 0 to 100k followers, there are some simple things that any start-up should keep in mind to help boost your followers. The following 5 points are basic steps of developing a social media strategy which requires a commitment over time to building, maintaining and establishing a strong social media presence.


  1. Share frequently and stay active – Don’t end up going weeks without a word, without sending a tweet or posting. Followers will look to you to provide consistency, to make sure that you are someone worth listening to. A committed, regular schedule of content distribution is critical in meeting the needs of your trusted audience. On Twitter, it is common sense to suggest that the more you Tweet, the more followers you will have. Additionally, a unique and constant voice can help with the positioning of your brand in social media channels
  1. Post informative content – Through the content that you deliver you should demonstrate yourself to be an expert in your area. 80% of social media users post only about themselves while 20% are the influential lot who create information-sharing-ready content for the world. It is important to show yourself as knowing what’s hot and what’s relevant to your audience. Offering valuable and educational content in your particular niche area will give people a good reason to follow you
  1. Follow like-minded people – Following key influencers will help align your business with other information-sharers and help you get noticed. Developing a dialogue with influential people in the same same sector and those people who will value your brand is therefore an important step. Don’t just think about how many followers you want but instead think about how to attract the right followers for your particular business. The key is getting the people with the right connections that will readily engage with your brand. It is important to absolutely know who you are targeting and keep this in mind when creating and developing content
  1. Entertain and have fun – That your content should be entertaining goes without saying. Coming across as positive and upbeat will naturally attract more people to follow you than negative, cynical or aggressive posts. Tweeting like Kanye West will probably be damaging to your grand total of followers! At the same time no-one wants to waste their time scrolling through endless boring posts and tweets. Providing humour to humanise your brand will give your business some personality, helping you fully engage with your audience. Simply repeating the same mundane posts over and over again or merely posting from secondary sources is simply giving existing followers a reason to unfollow you
  1. Be responsive and engage with people – Reacting quickly to followers is invaluable in building your following. Reciprocation is key in order to engage and build a dialogue with those people interested in your brand. Never pass up the opportunity to take part in discussions with your followers. Interacting with followers in real-time will simply attract more people from your target audience to come and join the discussion

Inspiring marketing what and why is it important to YOU!!!

The current market is made of intuitive connections and we have that same feeling with every product and service we use. First you need to find a brilliant and inspiring idea, and then people will share on their own accord.

Why do people share content?

  • Empathy
  • Genuine generosity
  • Emotion
  • Because we are followers of the author

Inspiring strategies is a type of marketing method to create experiences with emotional users. Using these techniques creates that first bit of curiosity. It doesn’t all have to be online; it may be offline too but should be focused on the users point of contact with the brand. This is feasible because when an experience is powerful enough, the user has one of three behaviours:

  • Share experience on social platforms
  • Contact agency
  • Generate a purchase

Any of these three behaviours opens a door for engagement. The next step for the brand is to simply keep regular contact and obtain basic data to continue a relationship with them.

What is marketing analytics and why should I apply it

Online marketers are constantly trying to find out more and more about digital analytics.

First of all we should make a small definition about what is marketing analytic just so we can understand why it is important for your company.

“Marketing Analytics is the discipline that uses available data to evaluate strategies and take the most appropriate measures to optimise the results of business decisions.”

It analyses all of the company’s business and strategies.

Here are some basic steps of how to be effective

  • Strategy is the basis of everything. To analyse it properly, you must know how to define it & set it up.
  • Know the most basic measuring tools, which provide the necessary data to make decisions.
  • Visualisation and interpretation of dashboards to make correct analysis.
  • Measuring ROI and models online and offline ability.
  • Predictive analysis to know what may happen in the future, based on current data, which requires knowledge of statistics applied to digital analytics.
  • CRM Analytics delves into the user’s knowledge and analyses things as important as the Customer Lifetime Value.

On the Internet, the future is much closer to the present.

The upside to using email marketing in my online strategy

We’re living in a world where using email is a very important tool to be using in the digital marketing world to promote your company, as it’s so powerful.

The benefits of implementing the use of email are:

  • Financially – Profitability as it’s extremely cost effective; you only need a small investment and you can save so much compared to other platforms.
  • Measurability – you can see in real time the effectiveness and profitability.
  • Prompt – allows a quick response from its users.
  • Segmentation – breakdown your users from interests based on the views and clicks from different outlets.
  • Interaction – you can include in your emailing calls to action for the user to interact with our message

Accessibility – you should adjust your newsletters to mobile format.