Tag: Digital Marketing

To Trap or not to Trap? The House of Hustle

When will brands learn to appreciate culture properly?

Puma & JD have recently partnered up for an event where the theme was “Trap”. For those who may not be familiar with the meaning of “trap”, it means working and it can be applied in any manor.

Nothing wrong with the term but its the theme which they based the trap, a f**king crack house. I mean I don’t know whether to laugh or cry, I already have an idea in my head on the type of character who approved this event. A middle-class privileged, thinking Shoreditch is edgy but now too mainstream, so I pop over to Dalston as its more up and coming prat. There’s a term for people like this, culture vultures. Only want the best part of cultures and don’t like to focus on the rest.

Brands need to understand that in order to talk about certain topics you need to speak to people who REALLY come from that background and can give you first hand insights, if there was any level headed person that was consulted on this project, they would tell you not to do an event around a crack house.

You can’t place branded content on topics such as this because it comes with baggage, in this instance violence, addiction and homelessness to name a few. An event such as this should not be one for those who have never been in a real crack house to now feel safe and start glamorising it at a brand event across their social media.

With all this being said, it goes back to my previous blog, lack of knowledge for different diversities. The solution, hire and consult with people from backgrounds you want to talk about.

Here’s the selling part, if you are a brand and you’re having troubles connecting with different cultures, let’s have a chat ;

5 Digital Marketing Tips For Christmas

We had a a look at some tips that we believe can help your marketing strategy along during the Christmas period for your company.

  1. Pre-planned content – Unless you’re a complete workaholic with nothing to do, I am sure the last thing you to do around the festive season is to post tweets, blogs and blah blah. Make sure you have a schedule planned in advance.
  2. Mobile Ready – As you can imagine everyone will want the latest gadget, chances are a tablet will be given to you for Christmas.  A responsive website will keep people on your site and reduce the bounce rate count.
  3. Avatar – I think using your logo to have a Santa hat or Christmas tree for the festive period is a great idea, it shows your company is in the Christmas spirit and more importantly its creates brand awareness. Change your Instagram, Twitter and Facebook avatar for a few weeks.
  4. Online Christmas – Personalised e-cards can be a great way to connect with some of your consumers and partners. Showing your appreciation to the loyal clients can go a long way.
  5. E-marketing – Give a boost with quality call to actions, limited time offers and headlines that will get your emails open and convert into sales. A great tag line such as “Have you subscribed to receive our email updates?“

How to implement SEO on your YouTube channel

A platform that has been extremely successful for some but can seem daunting for most is YouTube. The production of the video itself can be time consuming if not done correctly. The editing, the content or even the upload to the site itself! Also to really be effective and prominent in your channel is to have regular videos uploads whether it is weekly or monthly.

Here are some points that you can check if you want to improve the positioning of your video in YouTube:

  • Put a “sexy” name to the video. A title that has brought very good keywords and you cannot stop looking at until you eventually click.
  • Select the labels for strategic YouTube. Look for labels related to the content of the video and choose words that are going to define it
  • Quality and short videos. Try not to overdo more than two minutes.
  • Extensive description of the video with many keywords. Searchers track descriptions and recognise keywords.
  • Include keywords in the voiceover video. YouTube has created a tool to capture the same player audio and caption.
  • You should regularly upload content. Google loves fresh content, so it is important to be updating your channel periodically.
  • Try to encourage likes and comments from your viewers. Perhaps a message at the end of the video and possibly incentivise it. You should interact with others YouTube channels of you same topic.
  • Share the videos on Google plus. The more you share, the more you get back!

Positive and Negative aspects of Digital Marketing strategies

There are a lot of brands and companies that offer the same services so you need to differentiate your brand. But how can you do it? As you will know, most companies use digital marketing tools. But which are the positive and negatives points of them?

We will explain it to you easily with this table:

Digital Marketing Strategy Positive Negative
Search Engine Optimization –(SEO) You will be on top.

You will increase your traffic.

It takes long time to be on top.

You need specific knowledge.

Pay-Per-Click – (PPC) It is faster.

Good for promotion.

It is very expensive.

You need perfect keywords.

Social Media Marketing – (SMM) Best feed-back with clients.

Speed Information.

Must be constant.

Be careful with the posts.

Now you know all the necessary about Digital Marketing Tools, so you have to choose, which one do you think is the best option for your company?

How SEO can help a small business?

Companies that are born in the digital era have adapted to SEO. Using SEO from the start makes the business grow steadily and can be managed well.

How can SEO help your business?

A simple analogy with an offline method; imagine that you could move your clothing store… anywhere…

How quickly you will place it in London? or New York?

Sure would get more customers being in the center of London.

Well, SEO gives you that possibility, you can appear on the first result of a search engine with many visits and once you’re there… you’re done!

So, SEO can help small businesses because it’ll increase the visitors of a website and in such a way you can be more popular. This in turn will hopefully lead to an increase sales.

Introduction to Digital Marketing

We can say that marketing is everything you do to place your product or service in the hands of potential customers. It includes diverse disciplines like sales, public relations, pricing, packaging and distribution.

So, which are the most important Digital Marketing Strategies?


Search Engine Optimisation (SEO) is a technique used to increase the amount of visitors to a website by obtaining a high-ranking placement in the results page of a search engine — including the likes of Google, Bing, Yahoo and other search engines.


PPC stands for “Pay-Per-Click. It is a model of Internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. So it is a direct model of Internet advertising used to build traffic towards websites.


Social Media Marketing (SMM) is a form of Internet marketing that utilises social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.