We’re living in a world where using email is a very important tool to be using in the digital marketing world to promote your company, as it’s so powerful.

The benefits of implementing the use of email are:

  • Financially – Profitability as it’s extremely cost effective; you only need a small investment and you can save so much compared to other platforms.
  • Measurability – you can see in real time the effectiveness and profitability.
  • Prompt – allows a quick response from its users.
  • Segmentation – breakdown your users from interests based on the views and clicks from different outlets.
  • Interaction – you can include in your emailing calls to action for the user to interact with our message

Accessibility – you should adjust your newsletters to mobile format.