The current market is made of intuitive connections and we have that same feeling with every product and service we use. First you need to find a brilliant and inspiring idea, and then people will share on their own accord.

Why do people share content?

• Empathy
• Genuine generosity
• Emotion
• Because we are followers of the author

Inspiring strategies is a type of marketing method to create experiences with emotional users. Using these techniques creates that first bit of curiosity. It doesn’t all have to be online; it may be offline too but should be focused on the users point of contact with the brand. This is feasible because when an experience is powerful enough, the user has one of three behaviours:

• Share experience on social platforms
• Contact agency
• Generate a purchase

Any of these three behaviours opens a door for engagement. The next step for the brand is to simply keep regular contact and obtain basic data to continue a relationship with them.