Author: Tony Jnr Nwachi

The upside to using email marketing in my online strategy

We’re living in a world where using email is a very important tool to be using in the digital marketing world to promote your company, as it’s so powerful.

The benefits of implementing the use of email are:

  • Financially – Profitability as it’s extremely cost effective; you only need a small investment and you can save so much compared to other platforms.
  • Measurability – you can see in real time the effectiveness and profitability.
  • Prompt – allows a quick response from its users.
  • Segmentation – breakdown your users from interests based on the views and clicks from different outlets.
  • Interaction – you can include in your emailing calls to action for the user to interact with our message

Accessibility – you should adjust your newsletters to mobile format.

How to implement SEO on your YouTube channel

A platform that has been extremely successful for some but can seem daunting for most is YouTube. The production of the video itself can be time consuming if not done correctly. The editing, the content or even the upload to the site itself! Also to really be effective and prominent in your channel is to have regular videos uploads whether it is weekly or monthly.

Here are some points that you can check if you want to improve the positioning of your video in YouTube:

  • Put a “sexy” name to the video. A title that has brought very good keywords and you cannot stop looking at until you eventually click.
  • Select the labels for strategic YouTube. Look for labels related to the content of the video and choose words that are going to define it
  • Quality and short videos. Try not to overdo more than two minutes.
  • Extensive description of the video with many keywords. Searchers track descriptions and recognise keywords.
  • Include keywords in the voiceover video. YouTube has created a tool to capture the same player audio and caption.
  • You should regularly upload content. Google loves fresh content, so it is important to be updating your channel periodically.
  • Try to encourage likes and comments from your viewers. Perhaps a message at the end of the video and possibly incentivise it. You should interact with others YouTube channels of you same topic.
  • Share the videos on Google plus. The more you share, the more you get back!

How to promote my business on social media

Using social network platforms to promote your business is not just something extremely effective it is also a low cost marketing tool. Society is strongly influenced by what they see online. Especially when friends and family are supporting it.

To promote your business you should:

  • Choose the right social networks; if your new business is audiovisual, for example, musical; you should join MySpace and YouTube. If your new company is about technology, you have to promote your business on Twitter.
  • Create a short biography about your company, indicating the purpose, products and offerings of your business.
  • Be active; answer to all your customers, invite your friends to your new Facebook page and generate interaction.
  • Do not use your new social network just to talk about your company. Share information, articles and other websites of interest related to your topic. Stay relevant!

Which are the most important social networks?

  • Facebook – The top social network with over a billions users.
  • Twitter – A site with a 140-character text limit. It easy to share all sorts of multimedia content in tweets.
  • Instagram – A mobile application designed for sharing real-time photos and short videos while on the go.
  • YouTube – A network to share video production, blogging, movie making and music sharing.
  • LinkedIn – Do you need to make more professional connections?
  • Pinterest – Collecting the best images and categorising them on your own boards.
  • Tumblr – Blogging platform heavily used by teens and younger users.
  • Google+ – Create a personal profile, connect with others who create a Google Plus profile, share multimedia links and engage with other users.

Let’s talk about startups?

A startup is an entrepreneurial venture or a new business in the form of a company. A partnership or temporary organisation designed to search for a repeatable and scalable business. These companies, generally newly created, are innovative in a process of development, validation and research for niche markets.

The term became popular internationally during the dot-com bubble when a great number of dot-com companies were founded. Due to this background, many consider startups to be only tech companies, but this is not always true. The essence of startups has more to do with high ambition, originality, scalability and growth.

Which are their characteristics?

Nowadays all companies should embed these features:

  • No politics; ideas judged on their merits, not because of who brought the idea.
  • It is not work but a mission… A goal to achieve.
  • No mediocrity; you need to take risk.
  • Liquidity; you should to have enough money to start.
  • Equity; everyone is doing something important for the startup.
  • Perfect alignment; people placed in their ideal & productive position.
  • Excellent communication; speak fluently between your team so everyone is on the same page
  • A strong leader; someone to follow by example and is responsible.
  • Proactive; understand your clients needs and act upon them.
  • Enthusiasm; short but energetic and direct meetings.
  • Atmosphere; create an environment when work seems more relaxed and enjoyable.
  • Integrity; fill your team with confidence about what they do.

Positive and Negative aspects of Digital Marketing strategies

There are a lot of brands and companies that offer the same services so you need to differentiate your brand. But how can you do it? As you will know, most companies use digital marketing tools. But which are the positive and negatives points of them?

We will explain it to you easily with this table:

Digital Marketing Strategy Positive Negative
Search Engine Optimization –(SEO) You will be on top.

You will increase your traffic.

It takes long time to be on top.

You need specific knowledge.

Pay-Per-Click – (PPC) It is faster.

Good for promotion.

It is very expensive.

You need perfect keywords.

Social Media Marketing – (SMM) Best feed-back with clients.

Speed Information.

Must be constant.

Be careful with the posts.

Now you know all the necessary about Digital Marketing Tools, so you have to choose, which one do you think is the best option for your company?

What is a Community Manager?

If you think community managers are just tweeting and posting to Facebook all day, you are wrong. They are the person responsible for managing, building and moderating communities around a brand online. They are in charge, responsible to sustain, enhance and to defend the company’s relations with its customers.

 

The perfect community manager should:

Create and manage profiles. The community manager is responsible for creating and managing profiles on behalf of the company they work for. Also ensuring that these are uniform and truly reflect the spirit of the brand.

Listen to the social “noise”. A good community manager hears the “noise” generated by a brand in social networks and tries to answer questions such as: what interests fans and followers of the company? What content is more likely to be shared with others?

Growing community; the managers should increase their communities. Interacting daily with followers, online platforms (social networks, blogs and forums) and offline platforms (events, conferences and meetings).

At the same time, they take care about post status updates, tweets and posts where the quality is always the hallmark of the content.

Their task is to increase the quantity and quality of the user community brand in social networks.

Generate content; promotes generated content by the Social Web with the target audience of the company and gets new customers.

To achieve this, their main weapon is the dialogues, not monologues.

Join the conversation; this work involves answering online questions and comments immediately, to promote the brand on social platforms and build relationships with potential customers of the company.

How SEO can help a small business?

Companies that are born in the digital era have adapted to SEO. Using SEO from the start makes the business grow steadily and can be managed well.

How can SEO help your business?

A simple analogy with an offline method; imagine that you could move your clothing store… anywhere…

How quickly you will place it in London? or New York?

Sure would get more customers being in the center of London.

Well, SEO gives you that possibility, you can appear on the first result of a search engine with many visits and once you’re there… you’re done!

So, SEO can help small businesses because it’ll increase the visitors of a website and in such a way you can be more popular. This in turn will hopefully lead to an increase sales.

Introduction to Digital Marketing

We can say that marketing is everything you do to place your product or service in the hands of potential customers. It includes diverse disciplines like sales, public relations, pricing, packaging and distribution.

So, which are the most important Digital Marketing Strategies?

SEARCH ENGINE OPTIMISATION

Search Engine Optimisation (SEO) is a technique used to increase the amount of visitors to a website by obtaining a high-ranking placement in the results page of a search engine — including the likes of Google, Bing, Yahoo and other search engines.

PAY PER CLICK

PPC stands for “Pay-Per-Click. It is a model of Internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. So it is a direct model of Internet advertising used to build traffic towards websites.

SOCIAL MEDIA MARKETING

Social Media Marketing (SMM) is a form of Internet marketing that utilises social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.