Author: Mas Khalek

The best ways to measure your social media reach

Here at Dream Random clients are always searching for ways to measure their social media reach, and sometimes it has been known techy always through jargon…. Yes I know you’ve been there haven’t you well I have conducted a list of metrics I thought might help!!

 

Klout Report Metrics

  1. Klout Score: The Klout Score is a single number that represents the aggregation of multiple pieces of data about your social media activity.
  1. True Reach: Influencer’s Klout Score (The size of a person’s “engaged audience” of followers and friends who actively listen and react to his or her online messages).
  1. Klout Network: The influence level of the people in your Klout True Reach.
  1. Amplification: The likelihood that one’s message will generate actions (retweets, @messages, likes and comments).

 

Instagram Account Reports

  1. Likes: Similar to Facebook, users on Instagram can “like” a photo to express interest.
  1. Total Engagement: The total number of likes and comments on a posted photo.
  1. Filters: The filter with the highest engagement per photo.
  1. Best Time for Engagement: The time of day with the highest comment frequency during the report time period.

 

YouTube Channel Metrics

  1. Total Uploads: The total amount of uploads of the channel for the channel’s history.
  1. New Video Views: The total number of video views during the report time period (across all videos in this report).
  1. Subscribers: The total subscribers for this channel (based on the last day of your report period).
  1. Average Views per Video: Total views/Total videos.
  1. Total Engagement: Total number of favourites, comments and ratings during the report time period.
  1. Total Ratings: Total ratings the videos have received in the report time period. Ratings count includes both “thumbs up” and “thumbs down” count.
  1. Total Engagement: The total number of favourites, comments and ratings during the report time period.

 

Twitter Account Metrics

  1. Followers: Users who have subscribed to your Twitter updates and will see your Tweets show up in their news stream.
  1. Tweets: Any message you send out to your followers.
  1. Mentions: Mentions are defined by the @handle being in the body of a user tweet, but not necessarily at the beginning of the tweet.
  1. Replies: Replies are mentions that start with the @handle of a specific user you’re engaging.
  1. Retweets: A retweet is when a user shares a tweet of another user with their followers. Twitter enables this action with their “retweet” button.
  1. Potential Impressions: The total number of times a tweet from you’re account or a tweet mentioning your account will appear in someone’s Twitter feed during the report period (does not imply that a user viewed his or her Twitter feed during that time).
  1. Potential Reach: The sum of all the followers of all “Unique People.”
  1. Engagement per Tweet: The total number of replies and retweets to one of your tweets.
  1. Total Engagement: The number of times your Twitter account was mentioned during the report period.

Inspiring marketing what and why is it important to YOU!!!

The current market is made of intuitive connections and we have that same feeling with every product and service we use. First you need to find a brilliant and inspiring idea, and then people will share on their own accord.

Why do people share content?

  • Empathy
  • Genuine generosity
  • Emotion
  • Because we are followers of the author

Inspiring strategies is a type of marketing method to create experiences with emotional users. Using these techniques creates that first bit of curiosity. It doesn’t all have to be online; it may be offline too but should be focused on the users point of contact with the brand. This is feasible because when an experience is powerful enough, the user has one of three behaviours:

  • Share experience on social platforms
  • Contact agency
  • Generate a purchase

Any of these three behaviours opens a door for engagement. The next step for the brand is to simply keep regular contact and obtain basic data to continue a relationship with them.