Month: December 2015

Let’s talk about startups?

A startup is an entrepreneurial venture or a new business in the form of a company. A partnership or temporary organisation designed to search for a repeatable and scalable business. These companies, generally newly created, are innovative in a process of development, validation and research for niche markets.

The term became popular internationally during the dot-com bubble when a great number of dot-com companies were founded. Due to this background, many consider startups to be only tech companies, but this is not always true. The essence of startups has more to do with high ambition, originality, scalability and growth.

Which are their characteristics?

Nowadays all companies should embed these features:

  • No politics; ideas judged on their merits, not because of who brought the idea.
  • It is not work but a mission… A goal to achieve.
  • No mediocrity; you need to take risk.
  • Liquidity; you should to have enough money to start.
  • Equity; everyone is doing something important for the startup.
  • Perfect alignment; people placed in their ideal & productive position.
  • Excellent communication; speak fluently between your team so everyone is on the same page
  • A strong leader; someone to follow by example and is responsible.
  • Proactive; understand your clients needs and act upon them.
  • Enthusiasm; short but energetic and direct meetings.
  • Atmosphere; create an environment when work seems more relaxed and enjoyable.
  • Integrity; fill your team with confidence about what they do.

Positive and Negative aspects of Digital Marketing strategies

There are a lot of brands and companies that offer the same services so you need to differentiate your brand. But how can you do it? As you will know, most companies use digital marketing tools. But which are the positive and negatives points of them?

We will explain it to you easily with this table:

Digital Marketing Strategy Positive Negative
Search Engine Optimization –(SEO) You will be on top.

You will increase your traffic.

It takes long time to be on top.

You need specific knowledge.

Pay-Per-Click – (PPC) It is faster.

Good for promotion.

It is very expensive.

You need perfect keywords.

Social Media Marketing – (SMM) Best feed-back with clients.

Speed Information.

Must be constant.

Be careful with the posts.

Now you know all the necessary about Digital Marketing Tools, so you have to choose, which one do you think is the best option for your company?