Month: November 2015

What is a Community Manager?

If you think community managers are just tweeting and posting to Facebook all day, you are wrong. They are the person responsible for managing, building and moderating communities around a brand online. They are in charge, responsible to sustain, enhance and to defend the company’s relations with its customers.


The perfect community manager should:

Create and manage profiles. The community manager is responsible for creating and managing profiles on behalf of the company they work for. Also ensuring that these are uniform and truly reflect the spirit of the brand.

Listen to the social “noise”. A good community manager hears the “noise” generated by a brand in social networks and tries to answer questions such as: what interests fans and followers of the company? What content is more likely to be shared with others?

Growing community; the managers should increase their communities. Interacting daily with followers, online platforms (social networks, blogs and forums) and offline platforms (events, conferences and meetings).

At the same time, they take care about post status updates, tweets and posts where the quality is always the hallmark of the content.

Their task is to increase the quantity and quality of the user community brand in social networks.

Generate content; promotes generated content by the Social Web with the target audience of the company and gets new customers.

To achieve this, their main weapon is the dialogues, not monologues.

Join the conversation; this work involves answering online questions and comments immediately, to promote the brand on social platforms and build relationships with potential customers of the company.

How SEO can help a small business?

Companies that are born in the digital era have adapted to SEO. Using SEO from the start makes the business grow steadily and can be managed well.

How can SEO help your business?

A simple analogy with an offline method; imagine that you could move your clothing store… anywhere…

How quickly you will place it in London? or New York?

Sure would get more customers being in the center of London.

Well, SEO gives you that possibility, you can appear on the first result of a search engine with many visits and once you’re there… you’re done!

So, SEO can help small businesses because it’ll increase the visitors of a website and in such a way you can be more popular. This in turn will hopefully lead to an increase sales.

Introduction to Digital Marketing

We can say that marketing is everything you do to place your product or service in the hands of potential customers. It includes diverse disciplines like sales, public relations, pricing, packaging and distribution.

So, which are the most important Digital Marketing Strategies?


Search Engine Optimisation (SEO) is a technique used to increase the amount of visitors to a website by obtaining a high-ranking placement in the results page of a search engine — including the likes of Google, Bing, Yahoo and other search engines.


PPC stands for “Pay-Per-Click. It is a model of Internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. So it is a direct model of Internet advertising used to build traffic towards websites.


Social Media Marketing (SMM) is a form of Internet marketing that utilises social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.