1xBet white label sportsbook kickstarts Melbet development

1xBet is ready to meet the challenge of producing “modern, in-demand, simple and high-capacity betting products” for white label partners such as Melbet.com.

The sports activities wagering company has go about obtaining more licences to raise the variety of countries it can operate in, through both its B2C product and new B2B partnerships.

Evgeniy Kiriushin, Head of Business Development for 1xWager, said: “Last year, because we received so many requests for B2B based partnerships, we made the decision to make several white labels.

“The experience ended up being quite successful, which stimulated the new B2B direction for our company. Melbet.com shows active development since operating the new platform.”

1xBet, whose main operational activity is certified by the authorities in Curacao, thinks it can deal with the needs of multiple partners, having put in place support services to run 24/7 with offices in Lithuania, Latvia, Belarus, Moldova, Hong Kong, Philippines, Colombia, Spain, Cyprus, Ukraine, spanning a number of different time zones.

Kiriushin continued: “We have already built up significant experience in operating our B2C system in various countries across several continents. This implies we understand precisely what our players need.

“Obviously, global design changes extends the time, but we are focused on producing modern, in-demand, simple and high-capacity betting products. We try to make our product as clear and simple for everybody as possible, while implementing virtually all design recommendations from our B2B companions.

Andrea Pirlo joins 1xWager as brand ambassador

Andrea Pirlo, one of the most revered players in recent soccer history, has joined 1xWager as a brandname ambassador in a deal that will run for the whole of 2018.

Pirlo, who’ll feature in 1xWager advertising campaigns and take part in marketing occasions, made this announcement on his Facebook page: “I’m happy to announce my ambassador collaboration with 1xBET company. We’ve many good occasions forward!”

In the meantime, a declaration from the 1xBet press service read: “We have put a lot of thought into choosing our ambassador. As a constantly growing brand, we needed a unique personality for this role.

“Andrea Pirlo ticks all the boxes. We’ve a “bonus para celular” lot in common; Pirlo has always respected his opponents, implemented the concepts of fair play and was good with his aids. Similarly, at 1xBet we care about our customers and partners and we respect our competition.

“Andrea Pirlo is a story and we are honoured to utilize him. He’ll help employ our market all around the globe. Joining forces with one of the world’s biggest football stars is only the first in several ambitious projects planned by 1xBet for 2018.”

Before retiring at the end of the 2017 MLS season, Pirlo enjoyed a decorated career in football, earning six Serie A game titles, two Coppa Italia’s, two Champions Group’s and the FIFA World Cup in 2006, where he won more ‘man of the match’ awards than some other player.