When people hear the term social media their minds usually head towards Twitter and Facebook. However, there are many more networks and platforms out there. Finding the ones where you can connect with your customers is the real key. Are they actually using Twitter? Are they busy on Facebook? Maybe looking for a new job on LinkedIn? Or are they pinning 1000s of their favourite images on Pinterest?
DREAMRANDOM's social media service is designed to keep you in total control of your messages across various social media networks, and is based on understanding your own unique business challenges and objectives. As with everything, one size rarely fits all and so our social media service puts the focus clearly on what matters most to your company.
It has become something of a truism today to suggest that effective social media marketing and management is a vital component of any business. However, this should always be managed professional and very carefully and always takes a lot of managing.
Once up and running, your social media presence needs to be updated regularly, often on a daily basis and for this this reason it can very time consuming. As such many companies and organisations tend to cede their social media marketing and management to specialist companies.
WHY SHOULD BUSINESSES USE SOCIAL MEDIA?
Social media has grown beyond than just being social. It's now utilised by people from all walks of life and ages. From teenagers, full-time mothers, old-age pensioners to the most beneficial and profitable professionals. By entering all the different types of social media platforms, it allows you to access a marketing channel where you can communicate directly with your target audience.
The main search engines are constantly integrating social media with their search functions. The clear example is the introduction of Google+. We can't predict the future but current trends are suggesting that social media marketing and search engine optimisation will become indistinguishably linked.
CAN'T WE JUST DO IT OURSELVES?
Potentially. However only if you have a dedicated in-house member. Not only will they need experience with social media marketing, but they'll also need the time to constantly monitor the various different accounts. Not to mention continuously add new content to them.
We can manage all of that for you, and you'll benefit from our teams extensive knowledge of social media and all of its features too. More importantly we can bring your intentions together to form a combined marketing strategy. You need to see and be seen with social media.
Don't forget we are not just a social media agency, we're a thriving SEO agency too. We can also connect your social media marketing with all other aspects of your online presence. We can build a strategy custom to your business, which combines your search engine optimisation, pay per click marketing and social media so that they all complement each other. This is exactly what all businesses should be aiming for.
Not everyone has mastered social media yet. Get it wrong and it could affect your brand. However get it right? It'll make you stand out from the competition! Social media can be broken down into a handful of steps.
First we'll decide which platform will be best suited for the business as they all have features which may work better than others. Once that has been established, an effective strategy will be produced. What then? A strong customer base of course! Campaigns and shareable content will need to be designed for them to start promoting the business. Last but not the least by any means is identifying the key influencers. Target the right demographic and build relationships with them.