We’re living in a world where using email is a very important tool to be using in the digital marketing world to promote your company, as it’s so powerful.
The benefits of implementing the use of email are:
- Financially – Profitability as it’s extremely cost effective; you only need a small investment and you can save so much compared to other platforms.
- Measurability – you can see in real time the effectiveness and profitability.
- Prompt – allows a quick response from its users.
- Segmentation – breakdown your users from interests based on the views and clicks from different outlets.
- Interaction – you can include in your emailing calls to action for the user to interact with our message
Accessibility – you should adjust your newsletters to mobile format.
By Tony Nwachi on 22 January 2016