We can say that marketing is everything you do to place your product or service in the hands of potential customers. It includes diverse disciplines like sales, public relations, pricing, packaging and distribution.

So, which are the most important Digital Marketing Strategies?

SEARCH ENGINE OPTIMISATION

Search Engine Optimisation (SEO) is a technique used to increase the amount of visitors to a website by obtaining a high-ranking placement in the results page of a search engine — including the likes of Google, Bing, Yahoo and other search engines.

PAY PER CLICK

PPC stands for “Pay-Per-Click. It is a model of Internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. So it is a direct model of Internet advertising used to build traffic towards websites.

SOCIAL MEDIA MARKETING

Social Media Marketing (SMM) is a form of Internet marketing that utilises social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

By Richard Mensah on 6 November 2015